Created by Daniel Bas

The Rock-Ola brand was originally most popular for its jukeboxes, and the letterforms themselves predate blackletter usage in Rock and Roll bands. The name Rock-Ola even predates the phrase “Rock and Roll.” Due to the decline of popularity, Rock-Ola diverted its attention from jukeboxes, to other similar electrical machines, such as soda machines.

The letterforms in the original Rock-Ola logo stood upright and at an angle, and a simple grid was created to emulate the same angle. From this grid, a dynamic italicized version could be created to break away from the original Rock-Ola identity. Additionally a reflected version was formed, reversing the angle of the letterforms. In traditional italic structures, the forms seem to lean forward, but when the angle of the letters are reflected, they appear to lean back. With these two styles it is possible to expressively alter the visual of each line of text, as seen in the following pages. Rock-Ola’s intended use is for display text, at a large point size.